3 Important Website Elements
Whether you’re thinking about creating your first website, rebranding your current website, or starting fresh with a new website, when you’re ready to design and build a website for your brand or business these 3 elements are so important and impact your web design..
1. PHOTOS - IMAGERY matters whether it’s photos or video, the quality of the imagery, the style, the type all matters. When you’re thinking about designing your website you need to think about the photos and imagery you want people to see that will give them an insight, a feeling, an introduction to you and/or your brand and business. Imagery will vary in style and type depending on what your brand or business is and should align with your websites copy and call to action.
2. COPY - what YOU SAY MATTERS. Your website is a home-base for your business/brand, it should sound like you. It should be in the tone of voice of your brand and it should catch attention and draw people into your message. Not to mention the importance copy can have on SEO.
3. CALL TO ACTION (CTAs) - HOW YOU direct & LEAD WEB VISITORS MATTERS. When I ask what is your website’s call to action, think of it like what is your website’s purpose? What action do you want people to take when they arrive at your site? This will be different depending on your brand/business… are you selling a product or service you want people to buy? Do you people to join your community, your Patreon, sign up for your course, join your email list, or take a quiz you’ve developed? Are you speaker? Or does this serve as a portfolio for your art? There are so many different calls to action, but when you start the web design process knowing yours is important to your copy, your imagery, and your web design layout..
