Do I Need a Rebrand?
HOW DO YOU know IF IT’S TIME FOR A REBRAND?
Depending on the business, we’d say most websites need a little rebrand, refresh or update every 2-3 years. We’ve helped many clients who’ve been in business for several years, their business has grown or evolved, they felt ready for the next step, but weren’t quite sure where to start or if it was time and the sound of a whole new website and branding felt overwhelming.
1. DOES YOUR branding REPRESENT YOUR BUSINESS? - Is your branding reaching your target audience and accurately representing your products & services? Is your branding telling the story you want it to about your business? Is your branding cohesive amongst your social media, web, email platforms? What is your branding saying about your business?
2. IS YOUR website MOBILE OPTIMIZED? - Is your website maximizing mobile views? We're always on our phones, so having a website that is mobile optimized in design, functionality & ease of use is necessary to grow your business. In 2021, 55% of page views come from mobile phones and over 50% report they are less likely to engage with sites that have bad mobile-friendly designs. Think about the websites you use on your phone, what works & what doesn’t… is your website doing what works?
3. HAS YOUR business CHANGED OR GROWN? - A lot of times our business grow, change, evolve over time but we still have our original website without any updates. When thinking about a rebrand or even a refresh think about where you are in your business today, ask yourself questions, like have your products, services or messaging changed? As we grow and adapt our businesses and what we offer, we need to see if our website, branding, and photography still align with our growth and where we are now.
4. How EASY IS YOUR WEBSITE TO NAVIGATE? - Have you thought about your web layout & customer journey? There’s so much to think about here from layout & design, to optimization, to loading speed. Is your customer journey streamlined, is information easy or difficult to find, does the layout guide the customer through your website in a logical way, what’s the load time of your site?
5. IS your WEBSITE OUTDATED? - We live in a visual world and most of the time we all have multiple tabs open, while scrolling social media and googling something else. If your website design & features are outdated, that will stand out, but not in the way you want. 94% of negative website feedback is related to design! Your website is where you build trust & connect with your web users. Your website should be functional, easy to navigate, and aesthetically pleasing.
