Tip Top
Scope of Work: Branding + Web Design
Vibe: Academic + Educational, Professional, Nurturing + Fun
Industry: English Abroad Program for Children & Teens
Tip Top is an agency for children and teens to learn English abroad. A family business, founded by two sisters, giving peace of mind to families by helping young Spanish students to learn English abroad in a safe, supportive and fun environment.
Branding + Web Design
Sarah & Laura approached us to create a brand for their new agency providing programs for children and teens to learn English abroad. Their focus for their agency was three fold- 1. a quality, “tip top” education, 2. a program where parents & children felt nurtured & cared for, 3. the children would have a fun, unique experience while learning english.
Branding Guidelines
In designing the logos and curating the color palette and typography we focused on education + traditional aspects, nurturing, and fun- a laurel wreath holding the children (like nurturing hands) with the children having fun, in navy and blues and a pop of red, formal & personable typography mixing serif and sans serif fonts
Brand Vibe
“Mission Statement: Giving peace of mind to families by helping young Spanish students to learn English abroad in a safe, supportive and fun environment.”
Our goal was every aspect of creating & designing Tip Top’s brand identity, logos, colors, fonts, and website would enhance and amplify their mission statement through design.
Brand Customizations
All of our websites are customized to meet the needs and goals of the business we are designing for. For Tip Top we designed a WhatsApp messenger button that allows for calls, messages, and emails. We added a dual language service as their business is for Spanish families + a learn English abroad program.
Website Design
Our goal in designing the Tip Top website was to create a vibrant, professional, easy to navigate website that focused on capturing the interest of parents, children and teens who want to study abroad.
