Spain Less Traveled
Scope of work: Branding Photos + Web Design
Vibe: Friendly, Welcoming, Colors of Spain, Bespoke
Industry: Travel Community, Travel Consultancy Firm
Spain Less Traveled is a boutique Spain travel consultancy firm. Spain Less Traveled is not a guided tour company. You will not be in a big bus touring Spain with a group of strangers on a cookie-cutter itinerary. Instead, we work with you to travel independently around Spain on a customized trip just for you.
Branding Photos
+ Web Design
Karen came to us ready for a rebrand as she was growing her. business. She already had a thriving community and was starting her boutique travel agency firm focused on Spain. Our goal was to create brand images & web design that aligned with her love of Spain and her expertise of 20+ years of professional travel industry experience.
Branding Guidelines
When I met with Karen she told me, “Spain I live it and breathe it. I fell deeply in love with Andalusia, the tile work, the weather, blue sky, sunshine, the small cobblestone streets, moorish architecture, all the colors, the people, the culture, how friendly and welcoming it is.” Through this conversation we created a color palette that evoked the red of Spain, the blue of the sky & ocean, and the golden sunshine.
Brand Vibe
Captivating, Bespoke, and Professional.
Karen came to us wanting her business to stand out for it’s bespoke nature and as professional, rooted in her 20+ years of professional travel industry experience, and to feature the enchantment of traveling through Spain. “Spain captivates me.and it will captivate you too.” is the vibe, to evoke the welcoming, friendly culture of Spain.
Kind Words from the Client
Elizabeth made the process easy and seamless as she really
understood my brand and my audience.
“Building a new website after my rebrand was not something I was looking forward to. However, Elizabeth made the process easy and seamless as she really understood my brand and my audience. When she delivered the final version, she even included videos about how to maintain my new site, making it easy for me to maintain and build upon. I'd highly recommend Elizabeth if you are looking to build a beautiful and easy to maintain website on Squarespace.”
-Karen Rosenblum
Website Design
Our goal was to design a website that evoked Karen’s love of Spain, while focusing on creating a strategic, conversion-focused Squarespace site that allowed Karen to maintain & edit the site through business growth and expansion.
Kind Words from the Client
I most definitely can not present my brand to the world with an IPhone 6 selfie.
"I kept putting getting true professional photos done for a long time because I hate being in front of the camera. But at some point, I had to face my fears because my community is growing & my travel brand is getting an overhaul. So I absolutely needed professional photos. But still had no clue what to wear or how to pose…they made everything so easy and I had so much fun I’m already thinking about more photos!”
-Karen Rosenblum
